Buying and selling on the internet has been growing at an astronomical rate over the last 15 years. This year alone, an estimated 173 billion in online sales will take place in just the United States alone. This amount of sales is approximately 7% of all sales that take place in the US. With this massive sales number, the internet is ripe for scammers and thieves to try to steal credit card numbers and personal information. This is where the use of an SSL certificate comes into play.
To understand how all of this e-commerce grows each year without major breaches in security, one must understand what an SSL does. First off, the certificate ensures that the website owners are who they claim to be. Second, your browser checks this certificate to make sure its valid and that the exact certificate being presented is related to the site being contacted. Once done, the certificate will create an encrypted transaction between your computer and the website using a public/private key combination.below is the importance of having secure site SSL certificates.
SSL or Secure Sockets Layer Certificates are a must for your e-commerce website or your online store if you wish to make the online transactions of your customers secure. This technology helps to establish an encrypted connection between the host, which is your server and the website browser, who is your customer. This connection between the server and your client is private and is designed in a way to prevent tampering or data forgery. While some hosts prefer to secure the entire website and all its pages, others encrypt only the payment and checkout pages.
Boost up your websites visitor conversion rate.
SSL certificate is an industry standard that helps to build trust with your customers. People making online purchases now expect secure transactions to be part of their shopping experience and to provide their personal or financial details; they want to be sure that the information that they upload will be entirely confidential. The added security feature will help you increase conversion rates of visitors who would have otherwise left your website finding inadequate security. Initially, your website may attract several visitors to browse through the products or services that you offer. However, when they click the checkout button and are requested to add in personal and credit card details, that’s when they want to ensure that the website is secure. If you have not deployed SSL, your visitors would end up visiting your competitor’s website, and would cause you to lose a sale. Not having an SSL certificate can also make your customers have less trust in your brand or the services that you offer and may reflect negatively on your organization’s brand image.
Say goodbye to hackers for ever.
Having an SSL certificate reduces risks and visits from your not-so-friendly hackers. While browsing websites, you may have come across a warning page that browsers display on encountering expired certificates? That will never happen if your site has an SSL Certificate. It is a guarantee that your website’s encryption is from a reliable source.
You must ensure that you have an SSL certificate enabled if you are running a dedicated server. All websites on your server must be able to use it. To obtain SSL, you require a dedicated IP address, and that will cost you extra. But then, it is worth the expense since you are paying for your customer’s security and confidentiality.